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MNC Media & Entertainment's Mission to Shape the Future of Media
01 July 2025
SHARE THIS PAGE :JAKARTA - MNC Media & Entertainment (MNC) participated in the 15th edition of APOS, held from June 24 to 26 at The Ayana Estate, Bali. Organized by Media Partners Asia, APOS is a leading industry conference bringing together influential figures from the media, entertainment, and digital ecosystems.This year's event featured a number of prominent speakers, including top streaming executives, content creators, and digital innovators shaping the future of entertainment in the Asia Pacific region and beyond.Representing MNC, MNC Group Co-CEO Angela Herliani Tanoesoedibjo delivered a session on "Reimagining Media for the Digital Consumer: Inside MNC's Transformation." Vision+ Chief Product Officer Roy Debashis also spoke at the event in a dialogue on "Rewiring OTT: Building Smarter, Scalable, and Cost-Efficient."MNC is navigating a rapidly evolving media and entertainment ecosystem driven by digital platforms, changing audience behavior, and the increasing relevance of AI. With a strong foundation in traditional broadcasting, MNC is leveraging its scale while shifting toward a data-driven and platform-driven strategy in streaming.The approach is clear: to deliver a better, faster, and more personalized content experience, without compromising on cultural aspects or creative integrity. MNC's current position is the result of decades of strategic investment, creative ambition, and relentless execution across every layer of the media value chain.As Indonesia's largest content producer, MNC produces more than 20,000 hours of new programming annually, supported by a content library exceeding 300,000 hours, spanning every format, genre, and platform. This scale is supported by the most advanced and extensive production infrastructure, supported by facilities such as Movieland, MNC Studios, and MNC Centre, purpose-built to support high-volume, high-quality production for television, film, digital, and entertainment.Complementing this is a dominant talent ecosystem, with over 400 artists and 200 managed influencers, as well as the most robust MCN network in Indonesia, reaching over 620 million subscribers/followers and generating over 1.5 billion monthly views across various social media platforms.Furthermore, MNC remains a consistent leader in FTA TV, commanding over 40% audience share and is the largest Pay TV provider with 14.4 million subscribers. In OTT, RCTI+ and Vision+ collectively serve over 110 million MAUs, with 3.7 million paid subscribers, the fastest-growing subscriber base. Finally, MNC also operates Indonesia's largest integrated news and information network through iNews Media Group, delivering trusted journalism across every available channel.In response to digitalization, MNC has strategically evolved to serve the entire audience spectrum, from Gen Z users to traditional TV subscribers, delivering content for every platform, format, and demographic. To stay ahead, MNC has restructured its human resources, introducing new positions specialized in digital content, data, product, audience growth, and technology, and ensuring every part of its ecosystem is aligned with future media needs.This approach empowers MNC not only to adapt but also to lead, positioning the company to face future challenges with agility, innovation, and confidence. In line with its audience-focused transformation, MNC also actively engages with advertisers to understand their evolving goals and challenges in the dynamic Indonesian market.The company is committed to ensuring that every part of its ecosystem, from content creation to audience reach, is leveraged to deliver measurable value to brands. At the heart of this effort is a simple principle: convert, convert, and convert.MNC believes that when campaigns deliver optimal results, advertisers will return, invest more, and become long-term partners. Ultimately, when advertisers succeed, audience engagement is optimal, and platforms thrive, every stakeholder benefits, and that is the foundation for MNC's continued growth and leadership in the media and entertainment industry.MNC Group Co-CEO Angela Tanoesoedibjo stated that MNC Media operates as an integrated ecosystem, where content creation, audience reach, and commercial performance are strategically aligned. With the capacity to produce more than 54 hours of new content daily, MNC's content consistently ranks in the top five across all major genres, reaching audiences across FTA TV, pay TV, OTT, and social media platforms."Our scale is enormous, with a 40% FTA audience share, 14 million pay TV subscribers, 110 million monthly active OTT users with 3.7 million subscribers, and 1.5 billion monthly social media views. What sets us apart is our ability to translate that scale into measurable results, connecting audiences with real conversions and value for our partners. As the industry continues to evolve, we continue to innovate with the use of AI and new technologies to improve our overall operational quality, deepen personalization, and prepare our operations for the future. Our focus remains on leadership through innovation and discipline with a clear purpose," said Angela Tanoesoedibjo.Source: Okezone.com -
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